Jaipur Golden Website Redevelopment
Jaipur Golden Website Redevelopment
Jaipur Golden Transport Co. – Jaipur, India
Logistics and Transportation
Jaipur Golden
Jaipur Golden Transport Co., founded in 1948, is one of India’s most respected logistics companies. With 350+ branches, 1,000+ trucks, and 3,000 staff, it has a nationwide presence. However, its earlier website couldn’t keep up with modern logistics demands. Customers wanted real-time shipment tracking, clear service details, and branch information without calling customer service.
Challenges
- Outdated website with limited responsiveness and poor user experience.
- Customers had to rely on calls for shipment tracking and location queries.
- Needed a scalable and secure platform to reflect Jaipur Golden’s scale.
- Required integration of shipment tracking and multiple service offerings.
Solution Implemented by OptiNest
- OptiNest Solutions redeveloped Jaipur Golden’s website from scratch using custom PHP code to ensure performance, security, and flexibility.
- Custom PHP Framework: Built a tailored backend to handle shipment tracking, service pages, and branch locator tools
- Modern UI/UX Design: Developed a responsive, mobile-first layout emphasizing Jaipur Golden’s nationwide reach and logistics expertise.
- Shipment Tracking Integration: Created a robust real-time shipment tracking module, allowing customers to track by waybill/reference number.
- Branch Locator: Integrated an interactive map-based tool to help users find the nearest Jaipur Golden location instantly.
- Content Management: Added custom admin controls for updating news, CSR activities, and service details without technical skills.
- Security & Reliability: Deployed SSL, enforced HTTPS, and optimized server-side performance for reliability.
Results
- Enhanced User Experience: Customers now track shipments and find branches in seconds.
- Reduced Support Calls: Online tracking cut down manual customer queries significantly.
- Credibility Boost: The site highlights Jaipur Golden’s scale and heritage with modern design and strong calls-to-action.
- Scalable Foundation: The PHP-based solution can handle growing traffic and future features seamlessly.
Client's Feedback
“OptiNest delivered exactly what we needed. The custom website not only looks modern but also functions smoothly with features like shipment tracking and branch locator. We’ve seen a huge drop in daily support calls, and our clients find it much easier to connect with us online. This was a true upgrade for our business.”
— Sidharth Thakur, Director, Jaipur Golden